This educational video is a recording of a Webinar given by Michael Kramer. It is 34 minutes in length and packed with the most important ways for you to drive the right type of traffic to your website (or blog) and ways to convert that traffic into sales leads for your business. Michael is making himself available, for free, if you have questions about your own website.
Below are actual Google Searches for the month of February 2013. The Table shows how SiteNinja CMS was ranked nationally in organic search results.
Websites are the great equalizer allowing small businesses the ability to compete with larger businesses. If you showed up at a potential client's office wearing outdated fashions that were not well maintained, do you think you would have a good chance of getting new business? Maybe not. Now if you went to visit the same potential client and you looked professional, and you spoke with authority about your services, and could answer all the common questions your clients have, you stand a very good chance of earning that new client relationship.
Virtually every business needs a website, but these days the web isn't just about what you see on a computer screen. People are using the internet on an increasingly diverse array of devices, from smartphones to gaming consoles. Some experts predict that by 2014, most web traffic in the U.S. will be on mobile devices.
The trouble is, most business websites are still designed with only a desktop or laptop computer in mind. When you view a typical business website on the browser of mobile device, it usually requires pinching, zooming and scrolling just to see what's on the page. And interacting with the site via a touchscreen can be clumsy at best.
2012 has been a very unusual year in the PC market. For the first time since 2001, PC sales are projected to be lower than they were in the previous year.
So which devices are consumers buying? Tablets, for one thing.
Tablet sales are expected to exceed 100 million this year.
Tablet sales are expected to exceed 100 million this year. Their sales numbers may top notebooks next year. Smartphones, of course, are also a hot commodity -- according to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones.
Meanwhile, the shift to mobile is happening at an extraordinary speed. Today, 30% of Mashable's traffic is mobile. By the end of next year, this may exceed 50%.
Have you ever considered the importance of color in branding? Coke is red. UPS is brown. IBM is blue. These corporations understand the proper use of color is vital to creating a positive image among consumers. Furthermore, color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method.
What does it take to get Top Ranking on Google? Let's start with some proven successful results.
Seeing proven successful results, like in the Google Searches you see below, gets me excited about sharing with you how to get top ranking in Google Searches.
You are missing out on extra sales! So, my awesome team at SEOgadget have crafted up a handy infographic for you on how get started in Conversion Rate Optimization (CRO, and that's "optimisation" over here in the UK) to get the best ROI from your hard earned traffic.
We've developed and applied this methodology to help struggling businesses out of financially difficult situations all the way to adding hundreds of thousands of pounds of revenue, per day, to become some of our largest clients.
We are part of a team of designers/researchers, and together we built an interactive resource that gives tips about how to make search easier, using Google's advanced operators.
In only 60 days, XP Products website went from not being found in Google Searches to #2 nationally, beating out over three million other website pages. The owner of XS Products isn't a computer or Internet Guru, he is a likeable small business owner like many of us.