The real trick to improving your conversion is pretty simple: identify, and target the core barriers to conversion and then, scientifically test the changes.
This article republished from the SEOMOZ Daily Blog
You are missing out on extra sales! So, my awesome team at SEOgadget have crafted up a handy infographic for you on how get started in Conversion Rate Optimization (CRO, and that's "optimisation" over here in the UK) to get the best ROI from your hard earned traffic.
We've developed and applied this methodology to help struggling businesses out of financially difficult situations all the way to adding hundreds of thousands of pounds of revenue, per day, to become some of our largest clients.
We believe there are two paths to Conversion Rate Optimization. When we see companies fail in CRO, it’s because they’ve adopted random testing, guesswork, “best practice” changes and most fundamentally, they’ve chosen to avoid proper testing. We call this the bad path (queue Darth Vader’s Death March Theme…).
To get good at driving real change, you’ve got to define a CRO methodology. The real trick to improving your conversion is pretty simple: identify, and target the core barriers to conversion and then, scientifically test the changes. This is the good path (queue The Star Wars Force Theme) and the path that we advocate for all inbound marketers to follow…
Here's A Spiffy Step-by-Step Infographic
Check out our beautiful step-by-step guide in glorious technicolor. Would you like to see it in even more super-glorious HTML-O-Vision?
- click image below to enlarge -