By Norman Greenwood on Aug 20, 2011 at 10:58 PM in Website Tips, Best Business Practice, Google Applications
If you are a non-profit, Google offers services that caters to you!
If you meet Google's eligibility requirements you can recieve the following:
- Google Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
- YouTube for Nonprofits: Premium branding capabilities on YouTube channels, increased uploading capacity, the ability to select custom thumbnail images, and Call-to-action overlay on your videos.
- Google Earth Outreach Grants: Free licensing for Google Earth Pro, Google SketchUp Pro and Maps API Premier.
- Google Apps for Nonprofits: Free version of Google Apps for Nonprofits with fewer than 3,000 users, or a 40% discount ($30/user/year) on Google Apps for Business for organizations which have over 3,000 users.
To qualify, you must meet the following requirements:
You must have your organization filed under 501(c)(3) with the IRS. If you are registered properly with the IRS you will show in an online database like this one: http://www2.guidestar.org/
The following organizations are not eligible for Google for Nonprofits:
Commercial / Goods and Services
- Car, boat and real estate donation websites
- Websites with a primary focus on selling goods, products or services
- Consumer credit counseling
Communities and Groups
- Programs requiring membership and/or providing benefit solely to members, such as clubs, sports teams, alumni, networking and other membership organizations
- Religious content or proselytizing on website as well as organizations that use religion or sexual orientation as factor in hiring or populations served
- Groups serving a primarily political function such as lobbying, think tanks and special interests
- Schools, childcare centers, academic institutions, and universities, unless the organization’s sole (entire) purpose entails serving a disadvantaged community (e.g., the blind, hearing impaired, low-income members, etc.) or the organization is a philanthropic arm of a school (e.g. research programs)
- Places or institutions of worship (e.g., churches, ministries, temples, synagogues)
- Promotion of illegal or disruptive tactics
- Governmental entities and organizations
- Websites serving solely as a portal or directory
- Websites participating in Google AdSense program
- Websites of poor quality, an unclear mission statement or that result in a poor experience for the viewer
- Google reserves the right to award or deny the application of any organization, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google’s sole discretion, and decisions regarding award recipients are final.
If you have any questions about Google Non-Profit Services you can visit their FAQ page.